Tourism and Culture: Policy and Practice in 2017

Confirmed to Speak:

  • Cllr Faye Abbott, Member, Culture, Tourism and Sport Board, LGA
  • Dr Peter Robinson, Principal Lecturer, University of Wolverhampton
  • Adrian Barsby, Chair, Wales Tourism Alliance
  • Steven Gordon-Wilson, Chief Executive, Destination Milton Keynes
  • Val Birchall, Assistant Director, Culture & Visitor Economy, Birmingham City Council; Culture & Tourism Lead, West Midlands Combined Authority & Member, CLOA Executive
  • Alex Saint, Director, Creative Tourist Consults
  • Esther Pearson, Director, South West Coast Path Association
  • Cllr Ric Pallister (Chair), Leader, South Somerset District Council
  • Further speakers TBC


A potential benefit of Brexit, the recent weakening of the pound could lead to greater numbers of foreign visitors and more British people deciding to holiday at home. With a world class cultural and arts sector, the opportunities to boost tourism and visitor numbers are abound. To address this, the Government have released a Tourism Action Plan, which lays out their strategy to encourage tourism post-Brexit. 

Attend this Westminster Briefing for an up-to-date brief on the Government’s vision and to assess the landscape of tourism and culture in 2017. This is a timely opportunity to learn how other local services are successfully developing their visitor economy and to network with colleagues from across the country.

Key Issues to be Addressed:

  • The Tourism Action Plan 2016: understanding the Government’s plans
  • The role of local government, galleries, museums, regional tourist boards etc. in local delivery
  • Tourism and Culture after Brexit: opportunities and risks
  • Working with local businesses to increase visitor rates and spend
  • Exploiting funding and investment opportunities
  • Best practice case studies of successful strategies
  • Learning from partnership working

The Event:

The morning session will provide a comprehensive brief on the Government’s plans. Delegates will explore the various tools available to local services to develop their tourism and culture strategies.

In the afternoon session delegates will explore current good practice case studies of successful local working.

Morning refreshments will be served upon arrival with a networking lunch to follow. Any special needs or dietary requirements should be notified to us upon booking.

The event is CPD certified, and a certificate is available confirming your attendance.

For registration enquiries please contact: | 0207 593 5657

To discuss event sponsorship, speaking opportunities and agenda content, please email:

Who Should Attend?

Attendees will be drawn from all those with an interest in tourism and culture, including: local authorities; regional tourist boards; tourist attractions; hoteliers; museums; galleries; historical sites; festivals; arts groups & patrons; representative groups and all others with an interest in promoting tourism and culture in the UK. 

Tuesday 2nd May 2017

11.00am - 3.30pm (including networking lunch)

Private Sector | 1 Place: £295 | 2+ Places: £245 each
Public Sector | 1 Place: £245 | 2+ Places: £195 each
Registered Charities | £150 each
Above prices exclude VAT

Background Quote

'The British people’s decision to leave the European Union creates many great opportunities for growth, such as cutting red tape and forging partnerships in new and developing markets. Our stunning scenery hasn’t changed, nor our centuries-old monuments and cultural traditions. Together with industry, the Government will work to ensure that tourism continues to thrive as negotiations on the UK’s exit progress. The end goal is a Britain that is even more attractive, accessible and welcoming to visitors.'

Prime Minister Theresa May, August 2016

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