Increasing Fundraising & Campaign Reach Through Digitalisation: Good Practice & Regulation

Speakers Confirmed:

  • Zoe Amar, CEO and founder of Zoe Amar Digital, Chair of The Charity Digital Code of Practice
  • Simon Leeming, Head of the Digital Skills Partnership, DCMS
  • David Holdsworth, Deputy CEO, Charity Commission
  • More speakers TBC

Context:

The effective use of technology is crucial for any modern charities' campaigning and fundraising strategy. The potential reach that digital communication platforms offer mean that any charities not properly embracing them risk being left behind. Despite this, the Charity Digital Skills Report 2018 highlighted that almost half of charities do not have a digital strategy and the Charity Digital Code of Practice consultation revealed that many senior charity employees recognise this lack of digital initiative. Additionally, risks from misusing technology must be properly considered and managed to maintain supporter trust.

Join Westminster Briefing on the 13 February for an up to date brief on increasing fundraising & campaign reach through digitalisation. We will examine how to build and maintain a strong digital base, learn from scucesful case studies and consider how to respond the the latest regulatory developments.

Key issues to be adressed:

  • Using the Charity Digital Code of Practice and understanding its key messages
  • Closing the digital skills gap: utilising The Digital Skills Partnership (DSP) and related government programmes 
  • How to connect to the widest audience through online platforms
  • Developing effective digital campaign and marketing strategies
  • Understanding the regulations on digital communications
  • Digitally complying with The Code of Practice for Fundraising and GDPR

 

About the day:

The first half of the morning session will look at how to build and maintain a strong digital base in charities, the key messages from the Charity Digital Code of Practice and how to close the digital skills gap. 

The second half of the morning session will look at how to increase reach for campaigns and fundraising through digitalisation.

The afternoon session will look at the regulation that surrounds digital communications and how to comply with these regulations.

We will provide morning refreshments and a networking lunch. Please let us know about any special needs or dietary requirements.

Who should attend?

Delegates will be drawn from anyone with an interest in closing the digital skills gap in charities, mainly consisting of those working across the voluntary and community sector, including: charity managers and senior officers; trustees; solicitors; volunteer centres; digital communications managers; digital fundraising officers; PR officers; digital marketing specialists; local volunteering networks; and social enterprises

Further information:

The event is CPD certified. A certificate is available after the event.

For registration enquiries please contact:
Customer.services@westminster-briefing.com | 0207 593 5657

To discuss event sponsorship, speaking opportunities and agenda content, please email: William.Egan@dodsgroup.com

Wednesday 13th February 2019

11.00am - 3.30pm (including networking lunch)

Event to be held in Central London (venue TBC)

Charities/Not-for-Profit | 1 Place: £195 | 2+ Places: £145 each
Public Sector | 1 Place: £245 | 2+ Places: £195 each
Private Sector | 1 Place: £295 | 2+ Places: £245 each
Above prices exclude VAT



More from Dods